Inspiring your vision: Dornbracht celebrates 75 years and heads into the future with a new claim

In 2025, Dornbracht is celebrating 75 years of pioneering spirit, courage, and passion. At the same time, the fittings manufacturer is sending a strong signal for the future with a new brand claim. “Inspiring your vision” expresses the company’s aspiration to make the personal wishes of its customers the centre of everything it does.

Download press material and images here

Caroline Schmitt on the sharpened positioning
“This year, we are proud to look back on our history – 75 years characterised by pioneering innovations, iconic design, advanced technologies, and precise craftsmanship. This rich heritage is essential for the next steps we are taking as a brand,” says Caroline Schmitt, CEO of Dornbracht.

“Questioning yourself and actively shaping change is more important than ever these days. This is what drives us at Dornbracht to keep breaking new ground: Our strength lies in creating solutions that are as individual as the people we design them for – with creativity, a spirit of innovation, and genuine collaboration. Our new claim summarises this promise, which is unique in our industry,” says Caroline Schmitt, explaining the sharpened positioning.

Dornbracht celebrates its 75th anniversary
Dornbracht has been shaping the development of the bathroom, spa, and kitchen since 1950. This has resulted in trend-setting fitting series’ such as Tara and MEM, which made their debut in 1992 and 2003 respectively. The minimalist design language of these icons was unseen at the time, but today it is more relevant than ever. For decades, Dornbracht has explored the power of water on the body, mind, and soul – and has repeatedly inspired with spa experiences that offer a completely new feeling of wellness and relaxation. The continuous dialogue with thought leaders in the fields of design, architecture, and health has constantly given rise to new perspectives. The Aquahalo and Serenity Sky showers, the latest additions to the manufacturer’s portfolio, prove this once again.

People at the centre
With the new claim “Inspiring your vision”, Dornbracht is setting the next milestone in its history. The fittings manufacturer invites customers to enter an inspiring dialogue, discover creative freedom, create highly personal solutions, and turn visions into a reality. At a time when self-realisation and individuality are becoming increasingly important, Dornbracht is opening new creative spaces with its globally unique offer. Iconic design, unmistakable water experiences, a separate business segment for customised products, and outstanding quality, are an integral part of this. The entire team has set itself the goal of exceeding the wishes and expectations of architects and designers, trade partners, craft businesses, and end consumers.

Anya Wood Public Relations Limited
Anya Wood
Tel.: +44 7585 228987 
Email: anya@anyawoodpr.co.uk

Dornbracht
Julia Hesse
Tel.: +49 2371 433-2117
Email: press@dornbracht.com